This policy applies to information we collect when you choose to use this website, and also to personal information which we process further if we supply products to you.
Who we are
This website, Babystyledirect.co.uk, is owned by BabyStyle UK Limited and our registered office is at 36 Charles Street, Sileby, Loughborough, Leicestershire LE12 7RJ, United Kingdom.
BabyStyle UK Limited (‘we’ or ‘us’) are a ‘data controller’ for the purposes of the Data Protection Act 1998 and as of 25 May 2018, the General Data Protection Regulation (‘GDPR’) (as applicable the “Legislation”) where we control the purposes for which we process your personal information. We will take all appropriate steps to ensure compliance with the Legislation.
Any questions about our data protection policy or how we handle your personal data should be addressed to Andrew Rollinson [DPO]. (See ‘How to contact us’ below.)
What information do we collect?
We collect personal information about you (such as your name, address, email address, payment details (if you order by telephone) and contact details), when you make an enquiry, register your product with us, or purchase and/or register products from us. We also collect personal information when you contact us via the online ‘Contact Us’ form.
We may send information about you to other parties such as our payment processor (please note we never have any visibility of your credit/debit card or payment details if you order online), our delivery contractors, couriers, associates and service providers and law enforcement agencies in connection with any investigation to help prevent unlawful activity.
How will we use the information about you?
We process information about you so that we can:
- identify you and manage any accounts you hold with us
- provide the products requested
- provide after care and service support in respect of a purchased product
- if you subscribe to our newsletter, let you know about other products or services that may be of interest to you (see ‘Marketing’ section below)
- detect and prevent fraud
- customise our website and its content to your particular preferences
- notify you of any changes to our website or to our products and services that may affect you
- improve our products
For example, we may monitor how many times you visit the website, which pages you go to, traffic data, location data and the originating domain name of a user’s internet service provider, to improve the user’s experience whilst visiting the website, and better understand how you use it. This information helps us to build a profile of our users. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually.
You can set your browser not to accept cookies and the websites below tell you how to remove cookies from your browser. However, some of our website features may not function as a result.
For further information on cookies generally visit www.allaboutcookies.org.
Any comments you make on these social media platforms in general must be not offensive, insulting or defamatory. You are responsible for ensuring that any comments you make comply with any relevant policy on acceptable use of those services.
Marketing and email newsletters
If you subscribe to our email newsletter we may use your information to provide you with further information by email about the products and services we offer which may be of interest to you. You can choose to unsubscribe at any point by clicking on the link at the bottom of the email.
Email marketing campaigns published by us may contain tracking facilities within the actual email. Subscribed activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include: the opening of emails, forwarding of emails, the clicking of links within the email consent, times, dates and frequency of activity (this is by no means a comprehensive list).
Keeping your data secure
Our staff are bound by obligations of confidentiality and trained in the protection of personal data. We will take all reasonable steps to comply with the Legislation and use the appropriate technical and organisational measures necessary to safeguard your personal data. We only share your personal data with third parties who also comply with the Legislation.
While we will use all reasonable efforts to safeguard your personal data, you acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data that is transferred from you or to you via the internet. If you have any particular concerns about your information, please contact us (see ‘How can you contact us?’ below).
If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.
We do not send your data outside the EEA.
We store your personal data on secure servers for a period of:
- 6 years from the date on which we collect the information or when you cease to be a customer of ours (whichever is the earlier) only for the purposes of HMRC Compliance
- until you ask us to destroy it
in each case unless the law requires us to store the data for a longer period.
What rights do you have?
The GDPR provides the following rights for individuals whose personal data is processed:
1. The right to be informed
2. The right of access
3. The right to rectification
4. The right to erasure
5. The right to restrict processing
6. The right to data portability
7. The right to object to processing
Right to access – i.e., to request a copy of your information
You can request a copy of your information which we hold (this is known as a subject access request). If you would like a copy of some or all of it, please:
- email or write to us (see ‘How can you contact us?’ below);
- let us have proof of your identity (a copy of your driving licence or passport); and
- let us know what information you want.
Right to correct any mistakes in your information
You can require us to correct any mistakes in your information which we hold free of charge. If you would like to do this, please:
- email or write to us (see ‘How can you contact us?’ below)
- let us have enough information to identify you
- let us know the information that is incorrect and what it should be replaced with.
Right to remove your details from our records or restrict how we use your information
You can ask us to stop contacting you for particular purposes or remove your information completely from our records. There may be a legal reason why we need to keep your personal data and in that circumstance we will destroy your personal information as soon as we are legally entitled to do so. If you would like us to stop contacting you with information about our services, please:
- email or write to us (see ‘How can you contact us?’ below). You can also click on the ‘unsubscribe’ button at the bottom of the email and/or newsletter
- let us know what method of contact you are not happy with if you are unhappy with certain ways of contacting you only (for example, you may be happy for us to contact you by email but not by telephone).
Right to lodge a complaint with the Supervising Authority
If you have any concerns or complaints about how we use your personal data we hope you will alert us to these directly (see the Contact information below). If you are still unhappy you are entitled to complain to the Information Commissioners Office (ICO) which is the supervising authority in the UK. Their contact details and the procedure can be found at www.ico.org.uk
How to contact us
If you wish to contact us about any other matter, please send an email to firstname.lastname@example.org or write to us at BabyStyle UK Limited, 36 Charles Street, Sileby, Loughborough, Leicestershire, LE12 7RJ.
BABYSTYLE UK LIMITED
25th MAY 2018
Definitions and Interpretation
“Cookie” means a small file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site;
“Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and of EU Regulation 2016/679 General Data Protection Regulation (“GDPR”);
“personal data” means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by EU Regulation 2016/679 General Data Protection Regulation (“GDPR”); and
“We/Us/Our” Means BabyStyle UK Limited, a limited company registered in England under company number 03714347 whose registered address is 36 Charles Street, Sileby, Loughborough LE12 7RJ.
2.2 By using Our Site, you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. Third party Cookies are used on Our Site for tracking, recording & measuring website usage & visitor behaviour. For more details, please refer to section 4 below.
2.3 All Cookies used by and on Our Site are used in accordance with current Cookie Law. We may use some or all of the following types of Cookie:
2.3.1 Strictly Necessary Cookies
A Cookie falls into this category if it is essential to the operation of Our Site, supporting functions such as logging in, your shopping basket, and payment transactions.
2.3.2 Analytics Cookies
It is important for Us to understand how you use Our Site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics Cookies enable us to gather this information, helping Us to improve Our Site and your experience of it.
2.3.3 Functionality Cookies
Functionality Cookies enable Us to provide additional functions to you on Our Site such as personalisation and remembering your saved preferences. Some functionality Cookies may also be strictly necessary Cookies, but not all necessarily fall into that category.
2.3.4 Targeting Cookies
It is important for Us to know when and how often you visit Our Site, and which parts of it you have used (including which pages you have visited and which links you have visited). As with analytics Cookies, this information helps us to better understand you and, in turn, to make Our Site and advertising more relevant to your interests. Some information gathered by targeting Cookies may also be shared with third parties.
2.3.5 Third Party Cookies
Third party Cookies are not placed by Us; instead, they are placed by third parties that provide services to Us and/or to you. Third party Cookies may be used by advertising services to serve up tailored advertising to you on Our Site, or by third parties providing analytics services to Us (these Cookies will work in the same way as analytics Cookies described above).
2.3.6 Persistent Cookies
Any of the above types of Cookie may be a persistent Cookie. Persistent Cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit Our Site.
2.3.7 Session Cookies
Any of the above types of Cookie may be a session Cookie. Session Cookies are temporary and only remain on your computer or device from the point at which you visit Our Site until you close your browser. Session Cookies are deleted when you close your browser.
2.4 Cookies on Our Site are not permanent and will expire after a maximum of 100 days.
2.6 For more specific details of the Cookies that We use, please refer to the table below.
What Cookies Does Our Site Use?
3.1 The following first party Cookies may be placed on your computer or device:
CART – The association with your shopping cart
CATEGORY_INFO – Stores the category info on the page that allows to display pages more quickly
COMPARE – The items that you have in the Compare Products list
CURRENCY – Your preferred currency
CUSTOMER – An encrypted version of your customer id with the store
CUSTOMER_AUTH – An indicator if you are currently logged into the store
CUSTOMER_INFO – An encrypted version of the customer group you belong to
CUSTOMER_SEGMENT_IDS – Stores the Customer Segment ID
EXTERNAL_NO_CACHE – A flag, which indicates whether caching is disabled or not
FRONTEND – Your session ID on the server
GUEST-VIEW – Allows guests to edit their orders
LAST_CATEGORY – The last category you visited
LAST_PRODUCT – The most recent product you have viewed
NEWMESSAGE – Indicates whether a new message has been received
NO_CACHE – Indicates whether it is allowed to use cache
PERSISTENT_SHOPPING_CART – A link to information about your cart and viewing history if you have asked the site
POLL – The ID of any polls you have recently voted in
POLLN – Information on what polls you have voted on
RECENTLYCOMPARED – The items that you have recently compared
STF – Information on products you have emailed to friends
STORE – The store view or language you have selected
VIEWED_PRODUCT_IDS – The products that you have recently viewed
WISHLIST – An encrypted list of products added to your Wishlist
WISHLIST_CNT – The number of items in your Wishlist
Consent and Control
4.1 Before Cookies are placed on your computer or device, you will be shown a pop-up requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies unless those Cookies are strictly necessary; however certain features of Our Site may not function fully or as intended.
4.2 In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
4.3 The links below provide instructions on how to control Cookies in all mainstream browsers:
4.3.1 Google Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB
4.3.2 Microsoft Internet Explorer: https://support.microsoft.com/en-us/kb/278835
4.3.3 Microsoft Edge: https://support.microsoft.com/en-gb/products/microsoft-edge (Please note that there are no specific instructions at this time, but Microsoft support will be able to assist)
4.3.4 Safari (macOS): https://support.apple.com/kb/PH21411?viewlocale=en_GB&locale=en_GB
4.3.5 Safari (iOS): https://support.apple.com/en-gb/HT201265
4.3.6 Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-Cookies-website-preferences
4.3.7 Android: https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DAndroid&hl=en (Please refer to your device’s documentation for manufacturers’ own browsers)
6.2 For more information about privacy, data protection and our terms and conditions, please visit the following:
6.2.2 Terms and Conditions.
BabyStyle UK Limited
25 May 2018